About Me

Who I am and how I operate.

Who Am I?
I am a bilingual (English/Spanish) User Experience Designer with a vast background in digital design, animation, and drawing.
The Missing Link
Before my academic training, I base my design practices on elements such as trends, aesthetics, and design cannons. However, this was a rather simplistic approach that missed a critical link of the design chain: THE USER
From "Artists" to Designer
A designer is not a manufacturer of images or random emotions; it is a problem solver. She is a producer of systems that enable business, and clients to impact their products, services, and environments, based on their specific needs and the needs of the individuals they might target. Most successful solutions will be in agreement within the current advances in technology,  cultural needs and diversity, and the constant changes of our world in time, but most importantly, how the users perceive all of it.
This new way to approach design is based on a simple but solid process that consists in following three basic steps. Learn/observe/explore, apply/communicate/share, reflect/analyze/critic.

How do I Operate?
I redefined my professional profile. I designed a strategy based on new goals. I followed an operating process that is flexible, agile and it resembles my life's modus operandi.
What did I Gain?
As I worked on my goals, I gained intellectual strength and talents that complemented my visual skills. These are some of the results:

● I mastered an aptitude to communicate my ideas efficiently. ✓
● I became a more efficient persuader and critical thinker. ✓
● I polished my already strong team and collaboration skills. ✓
● I elevated my original self-organization and discipline abilities. ✓
● I gained knowledge about human behavior. ✓
● I improved my sense of empathy, as the art of understanding the feelings of “the other.” ✓
● I learned to practice active listening. ✓
● I understood design in the context of business priorities. ✓
● I comprehended the value of simplicity as the art of avoiding irrelevant issues. ✓
● I matured my skills as a giver and receiver of constructive feedback. ✓
● Although I preserved my original motivation and confidence, I learned that keeping an inquisitive, doubtful, and humble attitude is a crucial requirement for good design.
What is Next?
Continuing a process of perpetual learning and updated knowledge that welcomes change and challenge. Being relevant requires constant innovation and a balance between our personal and professional needs, and the demands and calls of our time. Such an adjustment often involves both, a degree of discomfort and high satisfaction.

Adriana & Tango

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